This week I had the chance to travel over to Inverness to
meet the folks behind Surfers Attic – a recently opened surf shop in Inverness.
The purpose was to discuss the
possibility of a new range of surf products that could be manufactured by Rag
Tag n Textile (I was also secretly motivated by the chance to browse the shop’s
products and talk about swells, waves and west coast surf spots).
The Attic, tucked
above a skate shop off the union canal, is a pocket of upstairs delight. Upon
climbing the stairs you will be greeted by the wonderfully ambled interior
built using wood from the local Community Woodland Trust, the first of many
subtle indicators that this business is attempting to do things differently.
Colin at Surfers Attic spoke of the difficulty of finding home
grown manufactured surf products at a scale befitting grassroots business. Many surf brands (while generally ethical)
are still a product of a globalized mass produced supply chain, involving a
complex series of dealers, sellers and minimum orders. In contrast Surfers Attic has attempted to
source many of its products from Scottish businesses and some have been
produced by social enterprises. You can
buy Surf Attic Soap produced by Ness Soap (a social enterprise in Inverness) or
colourful woolly hats from Zaini (a company based in Aviemore).
Why was I so enamoured with Surfers Attic?
I think it is because there is an underlying narrative to
what they do. Yes, it is a retail outlet
for surf products, but it
is also a business with priorities beyond making money, seeking products from
Scottish businesses and socially intentional companies. A family run business that was started around
relationship, people and a love for surfing.
Let me digress into the world of paper in an attempt to give
a parallel example of my enamour. There
is a traditional rural paper
factory in Nepal. The paper is made in
an outdoor area the size of a living room with a production process that is
simple, labor-intensive and cheap. Pieces of cloth stretched on wooden frames
are dipped into and raised up through the slurry so they are coated with a thin
layer of fiber, then they are propped to dry in the sun. In contrast, modern
western paper factories are gigantic operations costing upward of a billion
dollars. A big paper mill uses energy at the same rate as a small city as the logs
are chipped and boiled in gigantic kettles of acid. Paper mills turn entire
forests (a seventy-five acre clear cut
per mill per day) into paper.
I think the
western paper mill fails to appeal to the human need for narrative, and unlike
all good stories contains no element of romance (you may ask what is romantic
about paper, but I assure you my wallet has been previously wooed by Nepalese
hand made paper).
Surfers
Attic appeals to me in the way a white space retail outlet in a mall never
will. Rag Tag products appeal to me in a
way crafts sourced from Alibaba never will.
Nepalese hand made paper appeals to me in a way the western paper mill
never will. They are not businesses
defined by efficiency, output, profit and loss but independent, bottom up companies
challenging this standard definition through creativity. They are outside of our normal experience of
business and growth capitalism, confronting the presumed incompatibility of ‘social’
business.
I would
argue they have a superior narrative; a story worth buying into; a little
pocket of romance in a world dominated by multinational companies.
So keep your eyes on the horizon for a possible collaboration between Rag Tag n Textile and Surfers Attic. And if you‘re in Inverness and in need of a little romance why not head over to the Surfers Attic. (Unit 1, 7 Canal Road, Inverness)
Rag Tag n Textile is a
registered charity and social enterprise.
The articles published on this blog reflect the opinions of their
respective authors and not necessarily those of the organisation and its members.